Last edited by Tull
Sunday, November 22, 2020 | History

5 edition of Business Market Management found in the catalog.

Business Market Management

Understanding, Creating and Delivering Value (2nd Edition)

by James C. Anderson

  • 255 Want to read
  • 6 Currently reading

Published by Prentice Hall .
Written in English

    Subjects:
  • Management of specific areas,
  • Sales & marketing,
  • Marketing - General,
  • Marketing Management,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Advertising & Promotion,
  • Business & Economics / Marketing / General,
  • Industrial marketing

  • The Physical Object
    FormatHardcover
    Number of Pages480
    ID Numbers
    Open LibraryOL9286507M
    ISBN 100130451878
    ISBN 109780130451873

    Market-Based Management is the business philosophy and framework developed by Charles Koch that we apply to innovate, improve and transform ourselves in order to create greater value. Our MBM® Guiding Principles define who we are as an organization. We live by them daily, as they are essential to the creation of virtuous cycles of mutual benefit. TY - BOOK. T1 - Business Market Management: Understanding, Creating, and Delivering Value. AU - Anderson, James C. AU - Narus, James A. AU - Narayandas, DasCited by: Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.


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Business Market Management by James C. Anderson Download PDF EPUB FB2

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